From Invisible to Authority: Christine Blosdale’s Formula for Becoming the Go-To Expert

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About Today’s Show

Hi, Christine. Welcome to the show. I’m super happy to have you here. Thank you for being here all the way from Australia.

Thank you. I feel like I’m after listening to a lot of your different episodes. I feel like I’m visiting a friend. So thank you for having me.

Aww, so sweet. Before we begin, please share with me a beautiful childhood memory of yours.

Oh, yes. My mother was born in Casablanca, Morocco, in North Africa. I’ll be 61 very soon. 

You looked really young.

Thank you. It’s because my mother was the most beautiful woman in the world. She looked like Cleopatra. I did not look like her child, but she was just so loving. I remember this was, I think, the first time that I realized that my opinion mattered. 

Now I’m a coach, and I help people with their expert authority, but  I’m really a person who’ll look at your business. I’ll look at a restaurant, I’ll look at a spa, I’ll look at somebody’s home, and I’ll see ways that I can improve and things that I would change. When I was about five years old, she was a single parent. She worked very hard, and she would get ready for work. She would put on, like these go-go boots, short skirts, tops and wigs. She would always wear wigs. This was big in the day. 

She would be getting ready and putting her makeup on, and she’d say, “Christine, how do I look? Does this look okay?” I would say, “Those boots look good with the skirt, but I would change the top because it really clashes.” 

At five?

Whether we can ever overcome a challenge depends on who we are. It also depends on those reinforcing thoughts or stories that we tell ourselves.

At five, and you know what? She would change. She would say, “What about this? What about that?” And I would go, “Yeah, that.” And she would actually change to what I preferred her to wear. At a very young age, it made me feel that my opinion mattered, not just my style. I wasn’t a fashion guru, but my opinion really mattered to her. I think that’s probably one of the best memories that I’ve had of my mom, and it allowed me to be her fashion stylist. 

My mom was born not too far away from where your mom was born, in Tunisia. 

Oh, wow. What’s your mom’s name?

Her name is Hanina. It means merciful. 

That’s beautiful. I know we’ve all been with our parents. My mother’s name in America was known as Lucette, a very French name. But her real name was born after St. Lucia. So she was Maria Lucia Guerrero. 

But the saint was the saint who supposedly, I don’t even know if the story is real, but instead of giving up her virginity, she said, “You can take my eyes.” This weird Catholic thing. I don’t know; it was as if she was always seen as the saint who had a plate and had her eyes fixed on it. She would rather have that than give up her virginity or something. It’s a weird story. 

I know I got it wrong. You’ll probably get emails. You’ll probably get letters from people going, “Who was it?” But yeah, she was named after St. Lucia.

Actually, now that I look at all the biblical stories, if you actually look at them, they’re all kind of weird. But that’s another topic for another day. And it doesn’t matter as long as we are loved and connected. Let’s dive into business. 

Before we start, I want to talk to you about something that you help your clients with a lot, which is imposter syndrome, because everything starts in the head. Everything starts with the way you think about yourself, about your subconscious mind, and what your subconscious mind is telling you about yourself. Why do we have that, and how do we get over that? And can we ever get over?

The things said to us at a very formative age tell the story of who we are, even though it’s not true.

 

When it comes to whether we can ever overcome it, it depends on who you are. It also depends on those reinforcing thoughts or stories that we tell ourselves, if we have that ability. Okay. When people say, when we talk about imposter syndrome, we’re talking about it can affect anybody, men, women, predominantly in my world, it’s women. Most of my clients, 99.9 % of my clients, are women. It just happens to be that way. But with a lot of us, cause I suffered from it before. Every now and then, it pops up, and then I have to deal with it. It could be just something that someone said to you in the sandbox when you were four years old.

It does not matter how much money you have, how much success you have. ‘It does not matter how many degrees you have on the wall.’ It doesn’t matter because those things that were said to us at a very formative age, between the ages of one and seven or eight, really tell the story of who we are, even though it’s not true.’ It could be something that’s not true. 

If someone to whom you give authority, let’s say a parent figure or a teacher, says something to you. Let’s say a parent says, “You’re too sensitive, you’ll never amount to anything, you’re stupid.” Or anything like that. Okay, even if we become successful later in life and we strive, those stories, that story that we heard, will stick with us, and it will come up at the most inopportune time.

But it could be just a comment, something someone said. I’ll give you an example. This is a twist on imposter syndrome. For a long time, for many years, I had a hard time trusting people. Friends, friendships, relationships, it doesn’t matter. I had a hard time trusting people. And I actually one day came to the realization that when I was really young, on the playground. Did you ever play on the teeter-totter? Do you know what a teeter-totter is? 

In order to have a successful, fun teeter-totter time, you have to have another person whom you trust. Because you sit on one side of this usually, and back in the day, it was like a big board. There was no cushion. It was just a board,  in a triangle in the middle. So you push off and you go up in the air, and they come down, and then it goes back and forth. So they push off, and then you go up and you go down and you go up and you go down, and it’s fun as a little kid.

This particular child, when I was very high up in the air, decided when their butt was down by the ground, decided to jump off.

And when that happened, I came crashing down on this hard board on the cement. Your root chakra is also your foundation. It connects you. I just remember the shock of that and how it hurt. But also, what was even more painful than that physical pain was that I trusted this person, this child, right? It was just a child.

But it really left an impact on me. When I connected that, and then whenever I sometimes go through life and if I feel that I have that feeling of not trusting someone or the world, the universe, I will remind myself. I will say, “Okay, you know what, that was just a child. They didn’t know what they were doing.” You can feel safe, and you can jump off a cliff and know that you’re gonna be safe and you’re gonna be held. You’re gonna be protected. 

Sometimes we have to do that. With clients, a lot of times it’s things that we’re told to them, not so much an experience like that, but things that we’re told to them as a child, that you’re not smart or you’re too this, you’re too that. And as women in business, a lot of times we will say to ourselves, “Who am I to speak to this group? Who am I to have a podcast? Who am I to write a book? Who am I to give people advice? I’m too old, I’m too fat, I’m too this, I’m too that.”

And it’s a tragedy because it keeps so many brilliant, talented, gifted women, especially in my world. It keeps them from giving their gifts, sharing their wisdom with the world. It holds them back. So we have a few things that we do to get past that. When we do get past that, it is the most beautiful thing. It’s one of my favorite things to do because then that person can come through and take center stage.

Amazing. What is one thing someone can do today to start getting over imposter syndrome?

You really need to think about why you’re doing what you do. Let’s say you’re a fitness coach. And you say that you wanna help people feel better in their bodies, you wanna help them lose weight or get healthy, you wanna help them extend their life so that they can be with their family. Instead of thinking about how you are being perceived, what people will think, how they’re gonna make fun of you, how you’re not qualified, whatever those voices are, those messages, you need to focus on your client or on the person that you say you wanna help. If you focus on them solely, then you’ll realize that you need to get out of the way because you have something that you can actually help them with. This happens so many times when we’re very hard on ourselves.

How we look, how we speak, all those things. When you take the focus off of you, because it’s not about you, my whole business is not about my accomplishments. It’s about how I help the people that I serve. If they’re successful, that is the greatest reflection of a good teacher. So when I focus on them and how they’re doing, and how I can help them, then that imposter syndrome just dribbles away because I’m focusing on them, not on me. 

Yeah, makes sense completely. When does it creep in for you? What are your triggers?

Recognize your challenges and realize that it’s all temporary.

It’s rare now because I think it was a combination of having my mom believe in me so much and say, I can do anything and all of that good stuff. But those little messages, when they do pop up, I’m at a point now where I’m able to separate myself, sort of like step outside. When you have a near-death experience, you have this thing where you’re almost like watching a movie, and you’re like, “Oh, okay. I’m about to die.” I’m going to just take this in for a second and go, “ Am I really ready?” So what you do is you just need to sort of separate yourself a bit, and look at it like it’s a movie or a Netflix show. When you look at it that way, you can pretty easily come and be the parent that you need to have and go, “It’s just a movie.”

It seems like you had to go through so much to get to where you are today, where you can see it so clearly and be so anchored in who you are and proud of who you are. What were some struggles you had to go through to become the authority coach that you are today?

Recognizing those challenges and realizing that it’s all temporary. When we’re ever in a situation, we sometimes tend to think that it’s always going to be that way. The same thing with thoughts when thoughts enter, when negative, when anything that’s, if it’s a negative thought or something that is not going to be for my betterment, then I will also visualize it as like birds in the sky. If you look up in the sky and you see a flock of birds, they’re flying in your vision, and you can see them for that moment. You might watch them go from far away. 

You might still see the birds flying past you. They’re going, but then they’re gone. That’s how those thoughts and those feelings are. If you look at it that way, too, it’s something that you see, you feel, but then it’s going to be gone in a short amount of time. It’s also very important not to make rash decisions. If your boyfriend or your girlfriend doesn’t text you back right away, don’t jump to the conclusion that they’re having an affair. Don’t break it off with them because in five minutes, they didn’t return your text. Just wait and see.

I have it that something terrible happened to them. They didn’t answer the phone. What’s going on? I have to save him or her or whoever it is that I need to save because I have this thing about saving people that I’m trying to get rid of, actually.

Maybe in another life, that’s what you did. Maybe that’s what you did. 

Have you looked at your past lives?

Oh yeah, I love looking into them, but I bet you, cause my intuition is saying that in a past life, you were trying to save someone and you couldn’t. By no fault of your own, you couldn’t get there on time, or you just couldn’t because you were outnumbered or whatever, but you just weren’t able to. So now in this lifetime, you’re making sure that you can save them.

Probably yes, I love that, when you coach, it looks like you’re very spiritual. I looked at some of your videos, and you crack me up like you’re so funny, and I was like, “I love her.” She’s so great, but you’re also super deep and seem super connected. How does it come about, and how do you navigate those two worlds?

I work very intuitively. I don’t market myself as a psychic. I don’t say I’m the psychic expert authority coach. The very first conversation I have is a discovery call, and it’s a free conversation for about 30 minutes, so that I get to know the person to see if I wanna work with them too. I don’t wanna work with everybody. If I speak to them, I will tell them that I will be giving you guidance based on all of my years of experience that I have in broadcasting and media as a coach, as a podcast host, or as a radio personality, all these things. I will bring that to the table, but I also work intuitively. 

If I’m speaking to someone, it’s not that I hear something, but an idea or a statement, a phrase will pop into my head and if it’s really important, it’s very persistent and it’ll say, “ Tell them this, tell them that they need to write that book and that book is going to be called blah, blah, blah.”  Sometimes I fight it. “Like, do I really need to say that? Do I really?” And the voices, the thought voice, whatever is like “Yes, you do. It’s very important.” I’ll get goosebumps on my arms and my back. If the universe, if God is really pushing it and saying, “Yes, this is all systems go, this is good, this is good.” So I do work very intuitively, and people don’t know that, though, normally I don’t advertise that. Just know that once they have that conversation with me.

Now that they’re listening, they know that.

And now they know

Now they know you’re in on a secret. That’s amazing. So if somebody wants to become an expert in authority, which it seems like, since social media, everybody wants to be leaders and experts, or at least a lot of people? How do you actually become an expert? How do you position yourself so that people will want to listen to what you have to say?

You need to build your profile or your brand; unless you’re selling soap or a product, the brand is you. I have a coaching business, and I provide a service to people, but really, the product is me. The service is for me.

They’re buying time with me, because based on all my history, all my experience, right? Are there other business coaches? There are a gazillion of them, but there’s nobody who has the same experience that I have. So I need to communicate that right off the bat with people.

If you want to be an expert in your field, you need to communicate not so much why you’re different than other people, but why you’re unique.

That’s why on my website, in my bio, I’ll say I have 25 years of experience in media, in broadcasting, in branding. I work with America Online. I worked with Microsoft. Those are very large institutions, and you need to know what you’re doing. I’m very grateful that I had that opportunity. Twenty years in broadcast journalism, I’ve had experience as a producer and as a host; I’ve had so many people pitch me. I want to be on the show. I want to be on your radio show. I want to, and it was in Los Angeles. 

Lots of people wanted to be on the show. I’ve seen a million different pitches.  I know what works. In other words, I

know what got to the top of my list and I know what doesn’t. So when people are working with me, they’re getting all of that experience. So the same thing is if you want to be an expert in your field, whatever field it is, you need to communicate not so much why you’re different than other people, but why you’re unique. Let me say that again, because people like to compare themselves to other people. Don’t do that. Don’t tell people why you’re different or better than others. Tell them why you’re unique.

It’s very important because there are a lot of other business coaches out there. There’s none that has the experience that I have, but even if they had the experience, even if you found somebody that had the same amount of years in broadcasting and in media and working with large companies, all of that, there’s nobody that uses the set, my sense of humor, because I like to have fun. I like to keep things simple and easy for people to understand.

But then also my intuition. So you combine those things, those unique aspects, using my intuition, using my humor, and then all those years of experience, when you put them all together in a bottle, that’s Christine.

So it would be the same thing with Orion. What makes Orion unique? It’s all of these different things. It might be where you’re from. It might be your values. It might be your mission. What’s your mission here on this planet? There are some people, when you meet them or you see a video from them, you know what their mission is. You’re like, “I know what you’re all about. You are here to do something big. You’re here to change the world, right?” And you start there.

Then there are things, there are tools, there are some different things that you wanna create so that your expert authority is even more solidified. We can get into a couple of those things, but the main thing is really to know what makes you unique. 

People like to compare themselves to other people. Don’t do that. Don’t tell people why you’re different or better than others. Tell them why you’re unique.

From there, you can start, you can write that book that you’re an expert on. That you’re an expert on the topic that you’re on. You can create that media kit, and that media kit is going to be showcased. It’s going to be a media kit that’s going to showcase who you are, what your title is, and that you’re an actual human being and not a bot. Always refer to that media kit so that you know what accomplishments you’ve had. I think that’s really important.

Yes, wow. You mentioned that  lots of people were pitching you, some got through, some didn’t. What were the qualities of the people who came through and were able to make you accept them and invite them on your show?

So I got a lot of people that would email and just say, I have something important to say, I wanna be on your show. And I say, “Well, that’s okay, that’s nice.” But I was like, no. When I got a pitch, if it was an email and the person, the ‘expert’, has written a book, that moved them up a little bit. When they included their website so that I could actually see what they do, who they are, a little bit more. The website was done well, and they have a professional headshot. I was like, “Okay, this moves them up a bit.” 

But most importantly, because I was in radio, and then later I moved into podcasting. I needed to get samples of them speaking. Because there’s nothing worse than when you have an hour-long radio show in Los Angeles and somebody, even if they’re an author, they’re a best-selling author. I’ve interviewed people who are great authors, but suck at talking. They’re not good. Yeah. It’s painful.

I know it’s painful. I’m like, “Okay, can you just say one more word, and can you just up the energy just a tiny bit? Just a tiny bit.” I’m like, ‘I didn’t do a lot, but I had a couple of podcasts where the content was good.’ But I found myself as a host, I’m trying to really be with them, where we do it, it’s very different from you. I’m on the edge of my seat, and I’m leaning, I’m listening, and you’re amazing.

I had done an interview once with a woman who was a blessed, amazing writer and author. The back of the book, I was like, “I have to have this person on the show. They’re amazing.” And then when I got them on, the on-air light went on. It was two and three-word answers.

I would set her up for some really good ones, really great juicy ones. Like, “So tell me the process of,” and it was just, she was scared. That’s when you jump in and try to save it. If it’s a podcast, cause you have the ability or the right to broadcast it or not, to publish it or not. But when you’re live on air, that’s a challenge. 

How did you save it? What did you do?

I didn’t want to make it all about me, but I did tell anecdotal stories about myself because I would ask a question, and then it would be a couple of words. Then I said, “So yeah, I can relate to that.” Even though there was nothing to relate to, I just went, “Oh yeah.” I know when I did this, it was very difficult. We want to see you and hear you. I might go to your social media page. I might go and see if you’ve done other interviews. To know that this person has a personality who can talk, because I want us to match. I will do that as well. But again, if you’ve got a book and you’ve got a website that looks decent and you have any sort of interview that you’ve done before, I want to hear it. 

Here’s a secret. I started writing a couple of books, and I just stopped in the middle. I think it goes back to the imposter syndrome you talked about. Or maybe it wasn’t the right time. I don’t know. Maybe it’s divine timing.

Not all of us are writers. I have five bestselling books. I’m not a writer. And I know that people go, “What, that doesn’t make sense.” Yes. Well, to me it does. Because if I look at a blank Word doc, I don’t know what to do. I’m like, “Where do I start?” But I’m a talker. I’m a speaker. My books are actually not transcriptions of what I’ve done in workshops, webinars, podcast episodes, all my speaking events, and my master classes. I have a mastermind. I talk, it’s not a transcript, but with beautiful AI software, I can take what I say and turn it into an enjoyable read that has my personality and punch to it. So this was the last book that I wrote, The Social Media and Branding Survival Guide.

Digital marketing is so irresistible, even your ex will want to follow you. So there’s a little hint. That’s a little hint to my humor, but the best compliment I got was just the other day, a client of mine, who’s just working with me. She said she actually bought the book. I said, “My gosh. Well, thank you very much. That’s awesome. You bought the book. That’s great.” And she said, “You know why I love this book?” I said, “Why?”

She said, “Because you kept it, it’s all simple, easy and fun. I totally get your humor, and you are so funny.” It’s a funny, fun, educational, informational book. I went, “Oh, that was the best review.” I asked her to write a review. Said, “Please write the review,” but she got it. So that meant that, and again, I did not write this book. I spoke it into being. So you may have more luck, better luck speaking into being if that makes sense. You can use technology. You can use software that will take your wonderful things that you say and put them into a book format.

That’s pretty cool. Thank you for sharing that.  I want to know what some of the tools you said that you’re going to share about becoming an expert are that you think people should know.

First of all, please, please, please have a professional headshot. Please, no selfies, nothing with your phone. I don’t care how good your phone is. You need to get professional photos. Nothing says expert authority better than a professional headshot. 

My website is covered. There are so many photos. There are like bazillion photos of me. 

If you’re going to invest, instead of buying this, that or the other, invest in a good photo shoot if you can get several photos from it, fabulous. If you need to do a couple of different photo shoots to get some different images, that’s beautiful. But that’s really the most important thing. Then you do need to have.

You can also do it with AI, where you can feed the AI your photo and it will give you a million. But they don’t look, they don’t look true to self. I did that. I got a bunch of them from my team, and it’s kind of creepy to see photos that you never took, and it’s kind of weird. Some of them look older. Some of them I look younger, some of them I look way slimmer, like, Oh my God, I will be my ideal self, should be on my vision board. And some of them have six fingers. I’m like, “Guys, can you not see the six fingers? Why are you sending that to me?”

I think the AI photos, the enhanced photos, are great for splattering around your website or on social media. 

Yeah, but you need the real human eye to capture your essence, like I looked at your headshots, and they’re stunning, really beautiful. You’re so funny and light, but when I looked at least one of them, I saw your depth, I saw your soul, and that takes a really good photographer to do that. I don’t think AI is there yet, maybe one day.

Maybe it’s getting better and better. Do you know it’s getting much, much better? I like to have the different, the variety of images, as long as it’s still true. You’ll know when you see it, you go, that’s true to me, or that I have six fingers, and that’s not really true to me. Those are the things. 

That’s me after three weeks of not eating anything and not drinking. I’m in the desert wearing this white thing that is flowy. 

Yeah, there’s a horse behind you, but we can use those creatively to get attention. I don’t have a problem with that.

Actually, I do want one where I’m writing a dragon. That would be really cool.

Another thing that I recommend. We got the headshot. We need a website that is representative of your expert authority nest. That’s very important. Of course, a book is great, and it doesn’t have to be a big book. It could be a tiny little book, it could be a guide. It’s so thin. The spine is so thin. There’s no room for even the name. This is just a guide, and it’s like, 47 pages, okay. This is a guide. I give this to my clients who want to be guests on podcasts. I give it to them. Say, it’s all in here. These are all my tips on how to be a guest on a podcast. Cause that helps your expert authority as well. Being on shows is excellent because it helps your SEO.

Your name, your title, and your website go out to people that you could never reach on your own. Being a podcast guest, I recommend being an expert authority. I also recommend creating your own podcast to develop your expert authority. It’s so affordable. It’s ridiculous. 

Not only that, but the way I communicate with people and the caliber of people that I communicate with. When I just started, I was so scared, I was thinking to myself, who’s going to ever listen to me? My accent, my English, was not as good as it is now. I was very scared, but my husband was actually the one who really believed in me and pushed me to do that.

And now it’s 450 episodes later. It’s pretty cool how I evolved just by talking to all those amazing people and getting their stories. I’m like, maybe I’m kind of good at this. Maybe. It’s also, I’m good, good, good. I’m good, practicing my English. 

And you have Orion, with 400-something episodes, you have tons of bestsellers sitting underneath your butt because you could do a book on the 25 most amazing women in whatever you could do, thought leaders you need to know about just do 15 or 20 chapters, but you have all these different books that you could create based on the guests that you’ve had on the podcast.

Right? And it’s also about manifestation because some of those guests were on a vision board 15 years ago and seemed really unreachable. And now, we’re sitting, we’re having a conversation, and that’s pretty awesome.

Here’s another thing you could do. So if I just said, Christine Blosdale is a business coach and blah, blah, blah. That’s cool. That’s awesome. But I developed Christine Blosdale to be known as the expert authority coach. So I have clients that I have dubbed. It’s almost like dubbing them, giving them a title. I’ve got one that’s called your ‘ADHD guy.’ I’ve got one that is the brain coach who cares.

You can take that title. So I had mine trademarked. When you see somebody’s name or title, I have another wonderful woman who’s a colleague of mine. She’s known as the ‘social media doctor’. Great branding. But I recommend that whatever unique branding you have, trademark it. When you send an email out or when you have your business cards or on your website, it says, go to my website, says Christine Blosdale, the expert authority coach. It’s a trademark.

Yeah, wow. I trademarked my method, Orion’s Method.

That’s beautiful. But that’s smart.

When times get tough, you want somebody who’s got a sense of humor about it, or else you’re just going to want to drink the Kool-Aid.

I didn’t come up with what expert I am. I’m like, I’m just, I can decide.

Well, we’ll have to work on that. With what you do too, there are so many great opportunities, name possibilities that can come up and trademark it because it does. It brings your expert authority up. It’s like having a doctor in front of your name. I mean, it’s not the same. You’re not a doctor, but it does raise your expert authority.

Yes, amazing. What are some of the first steps somebody who wants to be an expert should take in social media? Which platforms, and how to approach them? How many times a week? All those.

It depends on what your business is or what your specialty is. It depends on whether you’re a local business or an international business. So with what I do, I’m not a brick-and-mortar. I have clients who are in Australia and America. Most of my clients are in America, LA, New York, and a smattering of Canadians.

I don’t have any British people from the UK because our time zones are completely messed up. But I have them from all over the world. My platforms will be different than someone who has a, let’s say, a pizza shop. That’s located at this particular address, or let’s say you’re a massage therapist or a healer who only does hands-on healing, and not anything.

Locally exactly. That’s completely different marketing, completely different platforms that you want to think about, but let’s say you were talking about somebody who has a business that could be international. So you do a lot of your work online or via phone calls or Zoom calls. You don’t have to be with that person at the same location. You need to go where your Clients are, your potential clients or customers are not where you want to be, not necessarily your platform of choice, but where they are. I used to have a love-hate relationship with LinkedIn. I didn’t understand because I was using it wrong. LinkedIn is great for networking, collaboration and dealing with business. 

It’s not something where you show your, “Hey, I’m getting a haircut today.” I’ve posted some of those things on LinkedIn, but I don’t post like my videos. “Here I’m going to the local barber to get my haircut today. Come with me.” That’s something that’s going to be more of a TikTok thing. Cause TikTok is so huge on videos, or on my personal Facebook. Cause my friends and family love it. And they go, “You look so cute.” Whatever. But you need to go where your potential clients and customers are. 

I’m afraid of LinkedIn. I just left it. I abandoned mine.

No, it’s really good. It’s actually really good, but it’s for networking and collaboration. You might find people use LinkedIn even as a source to get your podcast guests. You’d be surprised at the amazing brains that are on there. I find people that I can collaborate with and do co-ventures with. I believe that this ‘go-it-alone’ thing is cool.

But I believe that there’s much more power when you combine forces like the Marvel superheroes, when you bring experts together. If you bring people who are experts together to provide their services, your clients win. And again, we’re focusing on them. That’s the thing with social media. I love it, I spend way too much time on TikTok.

It’s because that’s how I get my news, and I stay up to date with things on TikTok. Facebook seems to be a bit more family and friends oriented, and Instagram gets lost in the shuffle for me. But if I had a beauty, let’s say, I had a skincare or a beauty business, I’d be all over Instagram and Facebook, especially Instagram. That’s where that fashion beauty would lie. 

One of the things that is really important is when you’re providing your services or offers, make sure that you’re offering something that your clients actually want, not what you want to give. Does that make sense? Because we offer what we want to offer and not what our clients actually need.

Surround yourself with people who have a good sense of humor and go easy on yourself.

Right. Can you give an example of that?

I’ll give you a really good example. A few years ago, when COVID happened, my bread and butter was showing people how to create their own podcast. How to develop it, cover art, music, legal, how to record, how to edit, how to publish, how to market. And it’s a four-week training with me. That was my bread and butter. Was doing really well, lots of clients, lots of podcasts going. After a while, I noticed that there were not so many signups for that. And I was like, “Huh, what’s going on?”

What I was trying to do was I kept trying to reinvigorate that, and let’s do a special on my podcast training, trying to get people to sign up for that. What I realized is that my target audience, the number of people who want to start their own podcasts, is like this.

Especially for women in business. Only a small percentage. Of the group that I’m targeting, their issue is not that they want to create a podcast but that they don’t know how to do it. Their issue is that they’re overwhelmed by all of the things they need to do to market their business. They’re overwhelmed by social media, by marketing, by what kind of video do I need to do? What kind of blog do I need to do? All those different things. So as soon as I focused my services on providing those answers, my business went crazy.

If we’re trying to put a square peg in a round hole, if we’re trying to say, this is what I do, but nobody wants it, and things change on a dime. We have to be fluid, and we have to say, “You know what, maybe my clients don’t need this that I’m trying to.” 

Keep hammering. There’s a season for everything. Got it. Christine, what are your three top tips for living a stellar life?

We’re very harsh on ourselves, and we need to be more gentle instead of beating ourselves up. That’s important.

I think being authentic is critical. Surround yourself with people who have a brilliant sense of humor. My wife, that’s why I married her, cause she’s funny. She’s also very beautiful and she’s Australian. So she has that accent thing, but it was really because I just thought she was so funny. That’s just so important to me. Cause it would get boring if you’re just looking at somebody all the time and they’re just beautiful and you’re just like, okay. But when times get tough or life goes, you’re ups and downs, you want somebody that’s got a sense of humor about it, or else you’re just going to want to drink the Kool-Aid. So authenticity.

Surround yourself with people who have a good sense of humor and go easy on yourself. Forgive yourself, too. We beat ourselves up for making choices or decisions, and we say, “Why did I do that? Why was I with that person?” Forgive yourself and get over it, okay? Because we’re very harsh on ourselves, and we need to be a bit more gentle on ourselves instead of beating ourselves up. I think that’s important.

Yes, beautiful. Amazing. Where can people find you, get your beautiful books and work with you?

Yes. So it’s super easy. They can go to expertauthoritycoach.com. If they wanted to take a quiz, there is a quiz called expertauthorityquiz.com. It’s 10 questions that you should be asking yourself anyway. And you can rate your expert authority-ness.

It doesn’t matter what kind of business you have, but these are important questions that you should be asking yourself anyway. You get a result at the end, and it’s fun. It’s super fun to do.

Amazing. Christine, thank you so much. It was awesome. It was so lovely getting to know you and learning all the amazing things that you shared. And thank you, listeners. Remember to be authentic. Surround yourself with people who have a great sense of humor, love and forgive yourself and have a stellar life. This is Orion till next time.