Episode 129 | August 14, 2018

Radical Influence: PR, TV And Networking With Jill Lublin

SL 129 | Radical Influence

 

Influence is undoubtedly a very important world in the business. It’s what measures your success. How you reach other people and create an impact on their lives shows the value of what you do. But not everyone can get this right. Some fail to give the right kind of influence that it ends up ruining the reputation. Master publicity strategist and consultant, Jill Lublin, breaks down business influence and how to do it the right way. Talking about being known and finding your unique self, she gives some great advice that will inspire you to reach out and create a good message. Jill says we should align our energy with other people when it comes to networking and going through all the ropes of getting our business out. She shares some tips on confidence and fear to help resonate our own brand and help foster the kind of value that we can offer to the people.

Listen to the podcast here:

 

We’re going to talk about influence. Even though this episode is more about TV and networking and influencing in general through the media and through your messaging, influencing through your business, when I think about influence, it’s your beingness that influences others. Your energy and not what you say is what influences others. You want to be careful with your energy around others. When you step into a room, especially a room full of people, either your family members or in a networking event, you always want to be your best self. You always want to make sure that you take a moment to reset your energy before you enter that room because you are affecting others with your beingness.

You know how sometimes you get into a room and you can feel dense energy, you can feel the tension? It’s because we are energetic beings. We don’t have only our physical body. We also have our emotional body, our energetic body. Our energetic bodies touch other people’s energetic bodies and we can sense what’s going on. It is your job, your responsibility to hold good energy when you get into a room because you don’t know how your behavior can affect somebody else. You can either make or break someone by saying a word. Sometimes you can see someone, and it doesn’t matter if you’re feeling good or bad, but you can use words of kindness, you can be elevating them and you don’t even know the ripple effect that it can cause in their lives.

One time I was at this party. It was back in the days when I was a personal trainer, a long time ago. I had this conversation with a lady about weight and the subconscious mind and some practical tips for losing weight. The conversation lasted ten minutes. About a month later or a month and a half later, I get a Facebook message from that lady. I didn’t even speak with her and she was thanking me for her losing twenty pounds, which was astounding to me. This one little conversation in a party,where I was just being myself, affected her and helped her. I’ve got a few messages like that throughout my career, my adult life. It’s so nice to know that by being who you are, you can influence people. I also got a message from a person on my Goddess Group saying that she’s going through a hard time and people, like me, on Facebook who are leaders, inspire her and make her day better. She thanked me for the work that I do, which also made me feel good because sometimes you don’t know the ripple effect of the things that you do in the world. When it shows up randomly, it can inspire you to move forward.

I know this episode is more about PR and influence but I wanted to send you this message. Whatever energy you’re holding around strangers, around your coworkers, around your loved ones, that energy, your reactivity or pro-activity can brighten someone’s day or put them down. Be a force for good and with your energy, with your influence, influence others for greatness. Remember those times in your life when you had a conversation with somebody –  maybe it was a five-minute conversation but itchanged your life forever. Be that person for others.

SL 129 | Radical Influence

The Profit of Kindness: How to Influence Others, Establish Trust, and Build Lasting Business Relationships

We have as our guest a master publicity strategist, consultant and bestselling author, Jill Lublin. Over the past 25 years, Jill has worked with ABC, NBC, CBS and other national and international media as a highly regarded publicity expert. Jill is the author of four bestselling books, including Get Noticed… Get ReferralsNetworking MagicGuerrilla Publicity and The Profit of Kindness. Jill, welcome to Stellar Life Podcast.

I’m so glad to be here, Orion.

We’re going to reveal a lot about how to get known. We’re going to talk about radical influence and lots of good stuff that can help our audience be known and be more successful in life and in business. Why don’t we start by you sharing a little bit about yourself and how you became so good with PR, promotion and helping people get known?

 

It was a journey, like all of our lives are typically. I was in law school and hated it, so I had to find something that was creative and unique, and I ended up in the music business helping with promotion and publicity at independent record labels. That started a career for me with creative people and the people I love to serve, which is much more fun, at least in my world. I ended up starting my own PR agency. From there, I got, as I liked to say, tapped on the shoulder to write a book with Jay Conrad Levinson, my first book, which is Guerrilla Publicity. Since I know how to promote, I got good promotion and my publisher asked me, “What does every author want to hear? and that’s what’s your next book.” My next book was born, Networking Magic. My third book on McGraw Hill is on referrals called Get Noticed… Get Referrals. Then my latest book is called The Profit of Kindness. I’m kicking butt on that and doing lots of TV interviews and lots of radio and podcast interviews like I am here with you. I’m having a blast with spreading kindness in the world.

In order to influence someone, what do you need to do? What does it look like in your world?

First of all, why I’ve loved PR is that publicity influences others. The truth is when you have publicity, like you have this wonderful show, you are influencing people. We are influencing people because we’re talking together, because we’re spreading the word, because you’ve got a podcast. All these help influence people. I’m big on you must have publicity to get your name out there and to create more visibility, more trust, and more familiarity. When you have trust and familiarity, you influence people. When people refer you, you influence people. That’s all good news. The key is how do you create that visibility. In my world, publicity does it.

If somebody wants to get known for something, what do they have to do? How do they find their own unique selves?

A couple things. I’m big on messaging. You’ve got to have a great message in the world to get your name out there. Messaging can vary depending on what your business is and what your product is and who you are in the world. You’ve got to get aligned with your message. It’s important that what you’re putting out in the world aligns with what is important to you, what your values are, and where you are in your world. That’s a key that we stay consistent in our lives. That’s a big one. Also you have to be solving problems out in the world. It’s nice that you’re a chiropractor or you’re a coach or you’re a business consultant or you’re a marketing person or whatever you are. The point is what’s the problem out there in the world and what you doing about it to solve it? That’s something I like to prepare people with. Creating a great solution for others is what gets you attention. That’s important. How are we going to get attention?

You said it’s good to have your message, but how do you find and form your message?

Focus on what’s the problem out there and that’s the first way to focus your message, like what’s going on in the world? Why should we care about you and whatever you do to solve it? It is a script that one can say consistently so you’re consistent and persistent in the marketplace. Why are people listening to you? Why should they care about your message? What is it about your product, service and message that has other people say yes to you? All of those are our key issues that we want to be looking at, thinking about, and getting a nod to as we speak our message.

My message is I help Alpha women awaken their inner goddess so they can attract their soul mate without looking for love in all the wrong places. Do you have a specific formula where somebody can form their message into?

Here’s the main thing that I would do. One of the things that I feel very strongly about is you have to say what the problem out there is. Let’s take you in terms of your message. We might say the problem is being consistent with your message. Alpha women are too busy to find love or something around how many women are single and the problem is they’re out looking for love. You might use something that you’re already using in your message that stays consistent with it. That’s important. You’d be a problem solver for people and then you give them real solutions, like what is it you want women to do? You tell me what would be one thing that an Alpha woman can do to find her inner goddess? What would you tell her?

Get aligned with your message Click To Tweet

An Alpha woman can take my Awaken Your Inner Goddess seven-day challenge.

If you’re talking to a client, they’ve paid you a good money for consulting, what would be one powerful suggestion you would say to her?

Learn about power dynamics within a relationship and understand where she stands and how she can play with her power, masculine/feminine energies, without losing who she really is and her Alpha traits.

One of the things I always suggest to people is that you use words that are commanding because you’re the expert. You say, “Learn about the power dynamics and stay in your power while you’re using both masculine and feminine.” You’re giving people real suggestions, things that they can do. Give them the golden nuggets and tell them what to do. It will make a huge difference.

Telling people what to do is showing up so much in my life lately. I was always under the assumption that people that are older than me might look down at me but even when I surround myself with people who were twice my age, it’s like they are looking for me to tell them what to do. It’s very interesting because when you step into a leadership role, it doesn’t matter where you’re from or how old you are. When you have this commanding energy, people will want to learn from you. They want to know what you have to offer.

That’s what we all want. We want people to seek our expertise, pay for our skill sets and workshops and consulting and whatever we’re offering. They will when we say to them what to do, when we provide two things that are important which is value and benefit. You’ve got to give people value and benefit all the time.

When you are writing your script, when you are talking to people, what do you do to prepare yourself energetically to call upon this commanding energy and to help yourself show up in a very powerful way?

I teach publicity workshops for example. I call them Publicity Crash Courses and they are live. I also do them on live Zoom. I do them two different ways, depending on if people want to travel or not. One of the things I always do regardless is I do some prayer. On the live events, for example, I have a number of rituals I do, including things I put out. I love angels. I put out angels all around the room. I like candles. In some hotels, I use the electrical ones. I don’t let anyone in the room until I do my prayers and I spray some lovely essential oils and purifying oils and I cleanse the room. First, I cleanse the room and then I spray like rose oil and different things that are beautiful to me, that feel good and smell good.

Small steps are good. The point is to move. You're not going to get anywhere unless you take a small step. Click To Tweet

I do a prayer before everybody walks in and then I let them in the room. I set the energy of the room. That’s important. Before I go onstage, as I do a lot of international speaking, I do similar things. I always do a prayer. I always ask for my angels to come through me and to speak the words that need to be heard from the people in that room and to speak particularly to them. My message land in their hearts and their spirits so that they are enhanced and go out and able to spread their messages further and wider. I’m always asking on behalf of the ones in the room and to help myself speak the words that are meant to be spoken and the order that they are to be spoken and then I go.

We met at Lake Tahoe doing Big Table, which is a financial mastermind. We were attracting each other from the moment we learned about each other. We came and started talking. It was so nice.

Like attracts like. We will resonate to people who are of our energy but the truth is in life, there will be many people who won’t be the same as you. There are many audiences where I look out and the people are asleep. I got to wake them up and you have to learn to manage with all personalities and energy in the world and that’s a key to success. It’s managing with all kinds of energy in the world as we are all different.

SL 129 | Radical Influence

Like attracts like. We will resonate to people who are of our energy, but the truth is in life, there will be many people who won’t be the same as you.

I had a conversation with one of my clients and she told me because she is into spirituality and evolved in spiritually buther family is in a different place, she says, “I don’t have a common language with them. We vibrate differently.” What I told her, “There is a universal bridge and it doesn’t matter where people are coming from or their level of vibration. Love is the key. If you’re coming from a place of pure love, you will find a way to connect with the other person.” What do you find are some of the biggest challenges that your clients have when it comes to PR?

They have a few challenges. One is that some people are just afraid to start. I always want to say that because you can’t be afraid to start. You got to step out and take sometimes a small step and that’s okay. Small steps are good, anything’s good. The point is move. You’re not going to get anywhere unless you take a small step. Take a small step, do what you need to do. The point is move energy and sometimes people get a little scared. That’s okay. I’ve been with a lot of people and I helped a lot of people who don’t feel very confident. Maybe they’re all scared. Maybe their message isn’t right. Maybe they don’t “feel that they’re ready.” I’ve helped tons of people like that because the truth is if you’re in business doing any kind of business, you’re ready. We’ve got to take those steps and make it happen and do things in the right way.

Some people struggle with confidence and not taking the first step. What are other issues that you can find with your clients?

A couple things around getting help they need at times. It’s important to bring on people. Sometimes that might be an independent contractor. It can be a person that maybe you hire hourly. It’s important to get people and get team and get support.

When I go networking, sometimes I find it difficult to talk to other people or share my message in a way that will resonate with them or will help me maybe get them on a call or something like that. What’s the best way to network?

SL 129 | Radical Influence

Networking Magic: How to Find Connections that Transform your Life

As far as networking, the biggest thing to do is focus in on a couple of things. One is when you walk into a room, what are you giving? What are you bringing to the table? A standard problem is that people go to a networking event thinking about, “What can I get?” I wrote a book called Networking Magic and one of the things we found from the best networkers on the planet is the giving. That was one of the best qualities. My question is what are you going to give when you go to a networking event? Come from that space and place and watch your networking magic grow. That’s one thing.

Two is be intentional. When you go to network, what is it that you’re doing that is growing? What is it that you need? What do you need to do to create your business to next level? What would help others? What would help your business grow? Those are important things. Go there knowing the answers. I know that sounds simple but you’d be surprised how many people walk into a networking event and aren’t prepared. There’s no intentionality around it. There’s no like, “Here are the things I’m going to look for and that I need.” Those are the things I want people to do.

What is your specific intention when you go into a room for networking? 

It depends on where I am. For instance, I went to National Speakers Association convention and I was one of the speakers, which was very exciting. I’m one of the featured speakers, which is a huge honor and a great blessing. On the plane over, I started making a list of my intentions and one of my intentions, for example, was to get five media interviews. I’m a PR person. I like media. I like to create media. I like to have it for my clients. That’s important. I’m walking down the hall and somebody stops me and goes, “Do you want to be interviewed?” They have this huge thing they call Voices of Experience where they interview people. He pulled me out in the hall. It was totally magical. I feel that had I not done that as one of my intentions, that may not have happened. I always like these two intentions, which is create three new relationships and deepen three relationships. That can work for a Chamber of Commerce meeting. That can work for any networking. Create three new and deepen three and that’s a good formula. It’s very doable. It always works.

How do you deepen a relationship?

I ask a next level question is what I would call it. You don’t use networking events to talk about everyone’s kids and children and husbands and wives and whatever. I don’t think that’s the place depending on what it is. I went to a networking event that was very spiritually-based and very differently operated and it’s a beautiful thing to do. They’re terrific and I’m all in right, but people make a mistake to think that. This is not like where you’re making friends, this is business. If you’re at a Chamber of Commerce event. That’s not to say, “You’d be a great person. You be who you are. You be natural and authentic,” but I am saying this is not the place to hold a deep personal conversation if you’re at a chamber mixer, as an example.

I see people sometimes cornering someone and starting this long conversation. I don’t think it’s appropriate. In Networking Magic, I tell people, “Be like a butterfly. There are many beautiful flowers in the room and you go and you light upon them and you share an interchange and fly around together for a moment and then you move on.” If you want to take something deeper, what you do is you say, “May we have a lunch chat or can we go get on Skype together?”

Do you schedule follow-up calls right there and then or do you exchange emails and then you follow up with people?

I used to do the, “Let’s make a date afterwards,” but because people are so busy, I prefer that when I meet somebody and they say, “Let’s follow up.” I feel it and they feel it, I try to schedule it right there. Number one, it saves time, energy, and focus. I have an assistant to do this, but why should I give it to her if I can look at my calendar and you can look in your calendar. Then let’s do it. We scheduled the chat that we have right where we met. It saves a lot of time and energy and going back and forth and this one has to read this one. We all have enough to do and where you can, save time and energy and make things happen right then.

My pet peeve when I come back home from a conference and I have a stack of cards and they stay there. I don’t even email them. I don’t remember where I met them and there was a bunch of cards. Three months later, I forgot completely about it because I go from one conference to another. I get so many cards and meet so many people that it can get overwhelming.

People like you who are active and focused and out there, you meet a lot of people. What I’m noticing in the follow-up, for effect of follow-up is A, make it happen right there. B, if you’re going to do business with someone, where is that happening? Make it happen right there. Let’s not wait. Let’s not create another reason to put something off. My general strategy is make it happen right where you can.

You don’t have any cheat sheet or spreadsheet and write down everybody and all that?

My second strategy is if you need something very particular and you ask for something, I would write it on your card. I like to use something that’s called Shoeboxed. What’s cool about that is I throw my cards into a lovely envelope that they provide me, I send it off to them, and they get me back an Excel Spreadsheet. I’m organized to that extent. Then those people get emails from me. The people I made a note on their card, for instance, he wants to register for my publicity course, he’s going to get another communication. He’s not just going to be put in a database. Anybody who’s interested in working together in consulting or publicity course, they’re going to get another communication. Also, the other piece is if they need something, like maybe they told me they need a particular resource or somebody that I can help them with. They will get another communication. It will say, “Great to meet you at the Big Table. You asked for this and here’s the resource.”

Do you have a big team or do you have a small team that you work with?

It’s a somewhat small team but probably bigger than some people’s. I have an assistant who helps me. She’s my main assistant and she’s a virtual assistant. Then I have somebody who comes into my office once a week who helps me pack my books because I have four books, four speaking engagements and get me organized and keeps me on track. She also runs to the dry cleaner, goes to the bank, all that fun stuff. Then I have somebody who helps, for instance, in my publicity course when they come live with me. What he does is he calls everyone and he confirms them, and he tells them where the location is and it’s a little more hand-holding. It varies but I do have four people on my team and they’re responsible for different things.

Since you are so savvy and you know so much about it, you probably book your own TV shows and interview. What’s your secret? What’s the secret sauce?

The secret sauce is that I do have team members book that. I don’t book it. I use my system to book it and my system is about reaching out and using a message that works like The Profit of Kindness. It wasn’t about the fact that I have a new book out. It was more about the lack of kindness in this world and how do we offset that and what can we do? It wasn’t about the new book out. This was always my message I’m after entrepreneurs and small business owners with is that it’s not about sometimes what you think it’s about regarding your publicity and getting your name out there. It’s more about what’s going to work in the marketplace and what do other people care about?

What you do is you tie it to a timely local hook?

Yes, exactly.

When you said about kindness, because of the election that the people in the US become so divided and unkind to each other, you hit on that point.

With The Profit Of Kindness in particular, my press release was oriented toward what I called the divided states of America and that’s what we focused on, not the new book. That’s what got me on Fox News, in seven markets, and 45 radio interviews.

Did you email the producer? Did you call the station? What did you do? 

The press release went out to a list and then I had someone in my system call the producer with a script, which talks about the divided states of America and how Jill can talk about kindness and gives them main points to use. What it comes down to is creating a focused message that then gets sent to the right media list, which then gets followed up with.

You be who you are. You be natural and authentic. Click To Tweet

How do you get the phone number of the producer? Some days when I call TV stations, I can’t go past the gatekeeper.

That is how it is. They are looking for certain themes and certain things that they want. That’s the truth about it. The good news is once you’re on, like for instance, when I was on Fox News in San Francisco, I said to the woman because I live in the bay area, “I can come back on and talk about new things when there’s a need for it again. Please call me and use me as a resource.” You always wanted to be their“coming back again” person and happy to come back again like that. I always say that to them. You want to be considered a source, but particularly TV can be a little rough with the gatekeepers. That’s true. I tried to reach out. I have a holistic event that’s a client who’s writing a new book. Funny enough, I was trying to get the ones that buy TV stations in Sacramento and couldn’t get through. Sometimes they block you.

When you go on TV, how do you prepare yourself for your segment?

I definitely do the prayer work and I get professional makeup done. Except if it’s [7:30] AM, I can’t usually do that. It’s so funny because I do believe in getting professional makeup and that includes for men too. You want to get powder put on your face because the face gets too shiny for TV. One of the things that I’m big on is professional makeup. With The Profit of Kindness in particular, for whatever reason, I was on every morning show meaning 7 AM. I have to be there at [7:30] AM or 7 AM or 8 AM, whatever. I couldn’t get professional makeup done, which leads me to know how to do your makeup. That’s part of being prepared. Get trained. Have an image consultant. Look at you and make sure that what you’re doing is right for you.

SL 129 | Radical Influence

Look at yourself and make sure that what you’re doing is right for you. Look at you and make sure that what you’re doing is right for you.

Let me tell you about my last TV appearance. I woke up at 6 AM for a 9 AM tape session. I prepared a food demo. I never did a food demo on TV before. I didn’t have an idea of how long it wouldtake me to pack my stuff and prepare for the food demo. I was running out of time and my hair was not right. I was on air and my hair was not that great. I was completely stressed out. My blender started smoking for an hour. It was so crazy. I managed to pull off something that was relatively decent, but I was so deeply disappointed. How I imagined it to be and what it was were two completely different things.

How long did you have on TV?

It was about four and a half minutes. 

I’m so glad you said that because all my TV pieces have been four and a half to five minutes max.

Sometimes it’s only three minutes.

You’ve got so little time and realistically, you got to get in there and hammer a beautiful message fast in a good positive way that makes you look good, even though your blender went out.

There are so many things that happened. Everything that could happen wrong just happened that morning. I was like, “Seriously?” The TV host was kind enough but it was difficult. I couldn’t sleep much the night before. What do you do to prepare yourself mentally for such exposure?

All kinds of things happen to me too, but one of the things I’ve learned is not to react and to keep my energy up. That means if I arrive at this TV station and I’m frazzled because I’m stuck in traffic or somebody called me with some weird news or whatever, I take a moment and I don’t walk in the station until I do some prayer, some centering, some deep breathing, and then I walk in. It can take a minute, three minutes. It doesn’t take forever, not for me. I get focused and just that and I take all the other thoughts out of my head and be present in that moment. It’s only four and a half minutes. That’s the good news. For five minutes, everybody can sound smart and look good and get your energy up and smile no matter what. That’s what you have to do sometimes in the media world and that’s a good thing. Even to have influence when you’re walking to a networking event for the hour and a half, 90 minutes, put your best self on. Forget about the crap going on at home or your fight inyour relationship or something that upset you about a client, whatever it is. Put it aside and be present where you are. We all need to be at 100% all the time as much as possible. Then stuff happens in life and you say you’re sorry and you keep moving.

Go for it because even if you “fail,” even if you didn’t do it 100%, you tried, you learned and next time you’re going to be better or talk to somebody wonderful like Jill that will tell you, “Do a one-minute centering before you enter the station,” and that you’re going to do that.

Keep going and put your best self forward. That makes all the difference. Click To Tweet

That makes a big difference. It doesn’t matter that it wasn’t perfect. What is perfect? We’ve got to all get off that perfection thing and know that we all do the best we can. Some will be better than others and some days will be better than others but most importantly, you keep going and you put your best foot forward and your best self forward in that moment. That makes all the difference.

What is a press release?

It’s a bit technical to go into because we have a moment together more, so I don’t necessarily want to start a whole bit about that but let me give you an overview. What it is, is a document that puts the message out to the world. You remember the problem solution piece that we started earlier? What you want to do is focus in on the problem solution in the press release. It’s not an announcement, overly commercial, it’s focusing in on a story. That press release is what serves the media to tell your story.

What are your three tips to living a stellar life?

Number one, have a great attitude and know that not every day is perfect. Find things that give you joy, so that when aren’t necessarily going right, I take what I call kitty hug breaks. I go and I pet my cats and I go, “Hi, I love you.” That makes me feel good and I hear it’s good for my oxytocin anyway. Nature gives me great joy, so find things that give you joy. Third would be know what’s important to you. There are a lot of things coming our way and this is a wild, wonderful world that we live in that you can make decisions about what’s a priority and what’s right to do and what’s not right for you to do in that moment.

Where can people find you and learn more about you?

Check out JillLublin.com. For my newest book, I’d love to give away a gift to your audience. You can go to ProfitOfKindness.com/FreeGift. That will give you a wonderful way to get some more kindness into your life.

Thank you so much, Jill.

Thank you for having me.

 

Your Checklist of Actions to Take

✓ Craft a great message that aligns with your business. Use this message as your mission and vision.

✓ Carefully monitor your energy towards others. The energy you transfer to others has the power to impact their day.

✓ Constantly communicate and connect with your followers through social media, podcasts and blogs to create more visibility and familiarity of your brand.

✓ Provide solutions, advice and support to strengthen the trust and relationships of your  audience. Find their pain points and let them know that you can provide solutions.

✓ Look and feel like an expert. Since you’re skilled at what you do, you must play the part of an expert if you want to be perceived as trustworthy.

✓ Be strategic and intentional when it comes to networking. Your intention should be to create and foster three new relationships per event.

✓ Build a team that you can use to build and improve your publicity. Focus your time on honing your skills and let your team deal with the nitty-gritty work.

✓ Organize your contact list by keeping detailed records. Determine the stage of communication you are in with cold leads, prospects and clients.

✓ Find time for self-care. The best time to be of service to others is when you feel great inside.

✓ Grab a copy of Jill Lublin’s books Get Noticed… Get Referrals, Networking Magic, Guerrilla Publicity and The Profit of Kindness.

Important Links:

About Jill Lublin

SL 129 | Business Influence

With 200+ speaking engagements each year, master publicity strategist and consultant, and bestselling author, Jill Lublin, consistently wows audiences worldwide with her entertaining and interactive keynotes, seminars, and training programs on publicity, networking, kindness and influence marketing.

Jill has shared her powerful networking and publicity strategies on the stages of Tony Robbins, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Loral Langemeier, James Malinchak, Lisa Nichols, Richard Simmons, and many others. Additionally, thousands of people have attended her popular “Crash Course in Publicity”, which she teaches live several times a month at locations around the U.S. and Canada, as well as a live online class. Her popular home study system is used by clients worldwide who are ready to create greater success and revenues for themselves and their companies.

Over the past 25 years, Jill has worked with ABC, NBC, CBS, and other national and international media as a highly regarded publicity expert. She has been featured in The New York Times, Women’s Day, Fortune Small Business, Entrepreneur, Forbes and Inc. magazines.

Jill is the author of four bestselling books, including: Get Noticed…Get Referrals (McGraw-Hill), Networking Magic (Morgan James), and Guerrilla Publicity (Adams Media), which is regarded as the “PR Bible”, and her latest book The Profit of Kindness (Career Press), which went #1 in four categories. With four international bestselling books, Jill is acknowledged as the go-to person for building success through influence marketing, networking, and publicity. She helps authors to create book deals with agents and publishers and well as obtain foreign rights deals. Jill is also the Producer and Host of the TV show, “Messages of Hope”, which inspires people to take positive action to improve their lives and create a better world.

In addition to her speaking engagements, Jill trains and consults with executives, sales teams and marketing departments in Fortune 500 companies, as well as in small-to-medium-sized companies. Her innovative influence marketing and publicity techniques consistently increase bottom line results for her clients.

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